How to build your personal brand in 6 steps


Personal branding has become more important than ever when trying to stand out in the workplace and on social media. We’ve narrowed down our research into 6 easy steps to remember when trying to build your own brand and identify who you are, and what you have to offer.

The benefits you’ll gain from defining your personal brand are huge, just look at the list below:

  • it will increase your confidence and self-awareness, not to mention your credibility
  • your visibility will increase and make you stand out to employers and colleagues
  • your reputation will be enhanced
  • your goals will be clarified more clearly helping you to grow
  • your career prospects will flourish

By analysing the data and breaking it down, we want to make it possible for everyone out there to recognise how beneficial and worthwhile it is to develop your presence online, and we really hope you gain a lot from it.

So first thing’s first, here are the steps from 1 to 6:

  1. Understand yourself

This couldn’t be more important and it’s made possible by asking yourself some simple questions:

  • how would others describe you?
  • what are your strengths?
  • what are your skills and abilities?
  • what are your passions?
  • what’s your leadership style / work style / thinking style (refer back to our blog on the emotional intelligence leadership styles for help with this one)
  • what accomplishment are you most proud of?

2. Find your niche 

What do you want from work and life? And what’s unique about you?

  • How do you want people to identify you?
  • What do you want to be recognised for?
  • Have you added value? In what way?
  • What can you do that no one else can? (aside from run multiple diaries and the world at the same time! 😉

3. Improve your prospects

By promoting yourself and your achievements on your CV and social media you’re giving yourself the best possible chance to engage with employers during the hiring process. This could be anything from qualifications, training, and memberships, to voluntary work: and the great news is, it all counts!

4. Who’s your audience?

  • future employers
  • work colleagues
  • social media specialists
  • online communities

5. Build your presence online

Step 1. Google yourself to see what comes up when you type your name, this will give you a great start and allow you to see where your name sits in the online sphere

Step 2. Update your social media presence and pay particular attention to Linked In and Instagram. Both offer varying opportunities to develop your brand, with one focusing on your professional abilities, and the other showing your emotional intelligence and personality; both factors make you a fully rounded and saleable person

Step 3. Communicate with other people in your industry, and get involved in online communities and forums. This can then translate into real life when you attend events with others in your online sphere, and that’s where the networking really comes into play!

6. Walk your Talk

Always reflect your brand by the way you present yourself at any event or in the workplace. Keep developing your skills in communication, emotional intelligence and always stay true to who you are. And remember to enjoy the learning, it’s fun after all!  🙂