How To Market Yourself



We’ve all been there: “How do I get that promotion?” and “How do I make myself stand out from the crowd?” These time-honoured questions are key to your career progression, yet most of us don’t know how to maximise our potential and make ourselves visible in all the right ways. That’s where understanding how to market yourself really comes into play, especially in this digital and throwaway culture, you have to really know how to make the best of all your attributes and capabilities in order to be seen for all the right reasons.

You possess a wealth of functional and social abilities, and tuning into what these are will help you to really understand and play to your strengths, so that you can get that job you’ve always wanted, work for a dream company, and climb the ladder to reach your fullest potential. Sound good? Read on..

Social abilities are your social and communication skills, understanding, listening, empathy and so on.

Functional abilities are the skills you’ve acquired through the workplace and education.

Combining the two effectively make you incredibly attractive to your current, and prospective, employers. You will naturally have all of these, yet you may also be stronger in: communication, teamwork, self-confidence, organisation.

Professional Image

Your professional image is absolutely vital if you want to market yourself successfully in the workplace. And we know you know the drill, always be well presented, always be on time, make a good impression etc. but we can’t emphasise enough how important these pointers are. Did you know that humans judge one another on appearance in under 7 seconds? That just proves how much your personal appearance and attitude count in any given work situation. Give yourself the best start by doing all you can to be the best possible version of yourself. The following pointers are great in guiding you in what’re the most effective ways to stand out:

  • Be well informed in all aspects of your job, and your boss’s!
  • Be prepared
  • Build your reputation
  • Be well presented, well groomed and well dressed
  • Keep your emotions in check
  • Be friendly and open to others
  • Be confident
  • Be consistent


Have you ever wondered why you get passed off when it comes to a promotion or being recognised for your work? The opportunities always go to the same person? Being visible is an absolute must if you want to progress and market yourself. Being vocal about your capabilities and achievements is super important, as no one else is going to shout about you, other than you! Believing in yourself and your work is all part of your personal branding, and employers want to see a vocal and confident employee who loves what they do and who doesn’t mind telling the world!

  • Get involved with company events, activities and training
  • Always look to build your network, both in, and out of, the workplace
  • Keep up a dialogue with your manager on how you can develop and grow
  • Do your bit for charity on behalf of your work
  • Always keep hold of positive feedback in case you need it for the future
  • Stay positive when it comes to leaving your job – you never know when you might need them again, and vice versa!

You have the skills and personality, it’s up to you to really harness your qualities and be confident in all you can achieve going forward. We believe in you, so go get ’em!

How to build your personal brand in 6 steps


Personal branding has become more important than ever when trying to stand out in the workplace and on social media. We’ve narrowed down our research into 6 easy steps to remember when trying to build your own brand and identify who you are, and what you have to offer.

The benefits you’ll gain from defining your personal brand are huge, just look at the list below:

  • it will increase your confidence and self-awareness, not to mention your credibility
  • your visibility will increase and make you stand out to employers and colleagues
  • your reputation will be enhanced
  • your goals will be clarified more clearly helping you to grow
  • your career prospects will flourish

By analysing the data and breaking it down, we want to make it possible for everyone out there to recognise how beneficial and worthwhile it is to develop your presence online, and we really hope you gain a lot from it.

So first thing’s first, here are the steps from 1 to 6:

  1. Understand yourself

This couldn’t be more important and it’s made possible by asking yourself some simple questions:

  • how would others describe you?
  • what are your strengths?
  • what are your skills and abilities?
  • what are your passions?
  • what’s your leadership style / work style / thinking style (refer back to our blog on the emotional intelligence leadership styles for help with this one)
  • what accomplishment are you most proud of?

2. Find your niche 

What do you want from work and life? And what’s unique about you?

  • How do you want people to identify you?
  • What do you want to be recognised for?
  • Have you added value? In what way?
  • What can you do that no one else can? (aside from run multiple diaries and the world at the same time! 😉

3. Improve your prospects

By promoting yourself and your achievements on your CV and social media you’re giving yourself the best possible chance to engage with employers during the hiring process. This could be anything from qualifications, training, and memberships, to voluntary work: and the great news is, it all counts!

4. Who’s your audience?

  • future employers
  • work colleagues
  • social media specialists
  • online communities

5. Build your presence online

Step 1. Google yourself to see what comes up when you type your name, this will give you a great start and allow you to see where your name sits in the online sphere

Step 2. Update your social media presence and pay particular attention to Linked In and Instagram. Both offer varying opportunities to develop your brand, with one focusing on your professional abilities, and the other showing your emotional intelligence and personality; both factors make you a fully rounded and saleable person

Step 3. Communicate with other people in your industry, and get involved in online communities and forums. This can then translate into real life when you attend events with others in your online sphere, and that’s where the networking really comes into play!

6. Walk your Talk

Always reflect your brand by the way you present yourself at any event or in the workplace. Keep developing your skills in communication, emotional intelligence and always stay true to who you are. And remember to enjoy the learning, it’s fun after all!  🙂

Emotional Intelligence: the six leadership styles


Did you know that there are six leadership styles which exist in the workplace? These leadership styles come under the emotional intelligence umbrella and help you to understand yourself, your colleagues, and your managers:

  1. Authoritative: self-confidence, empathy, catalysing change
  2. Affiliative: empathy, building relationships, communication
  3. Democratic: collaboration, team leadership, communication
  4. Pace-setting: conscientious, drive to achieve, initiative
  5. Coercive: drive to achieve, initiative, self-control
  6. Coaching: empathy, developing others, self-awareness

Can you recognise your boss in the above styles? Can you recognise yourself? Your role at work will always include leadership and it’s really great to be able to recognise your strengths and weaknesses and understand how you might adapt your approach according to various different situations.

It’s important to note that not all of the leadership styles are positive – in particular, the coercive style and the pace-setting style, have the opposite effect. The most strongly positive is the authoritative style, due to leaders encouraging their team to move towards their shared vision.

Understanding the styles help you to develop and grow as a leader, a colleague, and in your relationship with your boss. Can you recognise yourself and your boss the styles below?

1. The Coercive Leader

Branded the least effective of the styles, coercive leaders are demanding, inflexible and alienating. Not one to aspire to, recognising this style in your boss or colleague may help you to manage your relationship with, and actions towards them.

2. The Authoritative Leader

Flexible, open leaders, with an ability to encourage and motivate their team. Successful leaders, they will champion their team with courage and belief in their skills, to drive them to the same vision they have, all the while making each individual feel appreciated and given a level of autonomy.

3. The Affiliative Leader

Leaders who look after their team and put them before the work that must be done. Empathetic, trustworthy, and allow the individual freedom to experiment. A great all-round approach and really brings a team together.

4. The Democratic Leader

Understanding of their team’s ideas and input in order to help make their decisions, therefore creating a feeling of teamwork and morale.

5. The Pace-Setting Leader

The leader who sets a pace and expects all employees to follow and match up to. This can be a demanding and demeaning style of leadership if not all team members are of the same skill. One of the less effective ways to motivate individuals who need support and guidance.

6. The Coaching Leader

The least used of the all styles, but perhaps the most effective as this style has a huge impact on an individual’s motivation and self belief, and makes them feel listened to and respected. It works best when the team want to be coached and welcome support from their leader.

We really hope you have found reading about these styles of leadership useful, and hope you recognise yourselves in some of them. All attributes and styles can be learned, as with all emotional intelligence, and we would love to see you at one of our coaching days coming up in April where you can learn about emotional intelligence and more.

If you’re interested in learning more, our Executive PA Manager Masterclass explores Emotional Intelligence and Leadership. We are running a session on 19th April. If you’d like to book, simply email Amanda at or visit our website for more information on the programme: Global PA Association PA Manager Masterclass

What is Emotional Intelligence?


Have you ever wondered what Emotional Intelligence is? Do you hear the phrase commonly used around the office but questioned whether you use it yourself? Or have you wondered whether your boss truly understands you and if they use it in their approach to your working relationship? Emotional intelligence is a term that has become more frequently used, especially as we as a society are striving to understand one another and look a little deeper into our relationships, not only in the workplace but in our every day experiences, and quite honestly, it’s brilliant!

Emotional intelligence is the awareness and sensitivity to the emotions of the people around you, with an understanding of how to communicate and relate to one another in work and in life. In the office this form of intelligence is key, not only amongst fellow workers, but in particular for leaders nurturing a company, a team, or an individual. Understanding what kind of emotional intelligent leader you and your boss are, helps you to connect and communicate with clarity, and leads to a healthier, more productive and enjoyable day at work, all day every day. Doesn’t that sound like the kind of relationship you’d like going forward?

As you’d assume, most people interpret intelligence as problem solving, memory, and grasping new concepts and processing ideas, however these kinds of intelligence actually fall under IQ tests. Truthfully there are far more factors at play when predicting job performance, and the contribution of IQ has been estimated as low as 4% (!) and no higher than 25%! Doing well at your job therefore has a lot more to do with other factors, and thankfully emotional intelligence figures strongly among them.

There are four types of emotional intelligence that each person uses, which range dependent on each situation and they are called emotional capabilities:

  • Self-awareness – self-confidence, accurate self-assessment, emotional self-awareness
  • Self-management – self-control, trustworthiness, conscientiousness, adaptability, drive to meet internal excellence, initiative
  • Social awareness – empathy, organisational awareness, ability to recognise customer needs
  • Social skills – visionary leadership, influence, developing others, communication, change catalyst, conflict management, building bonds, teamwork & collaboration

Do you recognise these skills in yourself? Or in your boss? It’s great to learn that good leaders will use a combination of the listed skills and adapt their approach according to the individual they are nurturing and working with. If you’re reading this and wishing you could master all the skills, well guess what? The great news is that each one can be learned!

If you’re interested in learning more, our Executive PA Manager Masterclass explores Emotional Intelligence and Leadership. Our March session is full on 22nd March, however due to popular demand we are running an extra session on 19th April. If you’d like to book, simply email Amanda at or visit our website for more information on the programme: Global PA Association PA Manager Masterclass

And sign up to our fantastic newsletter where we share our latest news on membership, training and events.

We’d love to see you at our next event, and in the meantime keep your eyes peeled for the next instalment which continues to explore emotional intelligence within different styles of leadership – it’s a fascinating read and we can’t wait to share it with you.

Five business travel problems that private aviation can help you solve


As an experienced PA, you are no doubt used to overcoming challenges, juggling numerous demands on your time and managing complex logistical operations. You are a key component to ensuring the smooth running of your organisation.

However, when it comes to organising business travel for C-Suite Executives, quite often problems can occur, which are completely outside of your control but can none the less be disastrous for a crucial meeting, event or tightly run schedule.  Flight delays, cancellations, long security queues or even the technical failures which plagued airports across the country this summer are all common issues that can wreak havoc on even the most tightly planned schedule. Even when everything goes to plan commercial airline travel has many annoyances that can cause passengers to arrive in their destination flustered, tired, stressed, or even without that important piece of luggage. None of which is ideal when there is an important meeting to attend.

At 365 Aviation, we believe that private aviation has a huge amount to offer to senior executives who have to undertake frequent business travel. Whilst it may once have been seen as the preserve of the super-rich, the benefits it can offer and the expensive problems it can help avoid far outweigh the perceived high cost. Don’t believe us? Here are five common business travel problems that private aviation can help you solve for your senior executives.

  1. Hours wasted in airport lounges

365 Aviation recently commissioned a piece of independent research, which found that, on average, travelers spend over three and a half hours in airports pre- and post-flight.  Add on the average time travelling to and from the airport (2.76 hours) and that’s a staggering 6.3 hours of wasted time per trip – or in business terms – 6.3 hours of lost productivity.  And that’s before the flight itself, let alone any delays.

There are 136 private airports in the UK, meaning most travellers can reach one within an hour. Once there, with private aviation you can check in, clear security, board and take off within just 20 minutes saving hours of time that can be put to much better use by your senior executive team.

What’s more, 365 Aviation can set up an ‘office in the sky’, with satellite phones for conference calls, Wi-Fi (on selected flights) for emails and meeting facilities, ensuring that passengers are fully contactable and that even time spent in the air is spent productively.

  1. Multiple meetings in multiple destinations

The high number of private airports, both in the UK and abroad, coupled with the speed and ease of boarding a private jet means that, dependent on destination, passengers on private jets can attend multiple meetings in multiple destinations in just a single day. Realistically you could fly to Milan in the morning, be in Frankfurt for lunch and back to London by mid-afternoon. This would simply be impossible on a commercial airline, taking a minimum of 2-3 days of your senior executive’s time away from the business or away from their leisure time or family life.

Private aviation can also facilitate large groups for conferences and roadshows where there are multiple destinations on a very tight schedule – something that would be an administrative nightmare using traditional commercial airline travel.

  1. Sudden changes in schedule

Business also requires flexibility and when the time or location of meetings are suddenly changed, private charter companies can become your best friend – able to react quickly, saving time and money. Whilst last minute changes to plan can cause panic when travelling with a commercial airline as flights can be unavailable, fully booked or too late, a flexible and knowledgeable charter partner will be able to have an aircraft on the tarmac in just a couple of hours.

  1. Jet-lag

Noisy cabins, poor food, lack of sleep and a worried mind can all contribute to debilitating feelings of jet-lag. Private jet travel ensures comfort, quiet, good food and the relaxing space needed to ensure that passengers arrive revitalised, refreshed and ready to take on the world. At 365 Aviation we go even further and have now introduced complimentary bottles of Altitude Oil from luxury skincare brand, Annee de Mamiel, on selected flights to help revitalise clients during their hectic schedule. Just a few drops on a tissue clears and re-energises the mind, ready for the next challenge.

  1. Lost and damaged items

We have all experienced that sickening feeling at the end of a flight when our luggage fails to appear. It is bad enough when travelling for leisure, but when travelling for business it can mean disaster if that suitcase happened to hold laptops, documents or business attire. With private aviation, there need be no worry of this occurring, as private jet charter specialists have extensive experience of looking after items of exceptionally high value – from couture gowns and priceless jewellery for the Cannes film festival, to sound equipment for rock concerts, to high value documentation and even passenger’s furry friends. With private aviation, no travel requirement is too complex and nothing is left to chance.

 Call 0203 651 5665, or email for a no obligation quote.