How To Market Yourself

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HOW TO MARKET YOURSELF

We’ve all been there: “How do I get that promotion?” and “How do I make myself stand out from the crowd?” These time-honoured questions are key to your career progression, yet most of us don’t know how to maximise our potential and make ourselves visible in all the right ways. That’s where understanding how to market yourself really comes into play, especially in this digital and throwaway culture, you have to really know how to make the best of all your attributes and capabilities in order to be seen for all the right reasons.

You possess a wealth of functional and social abilities, and tuning into what these are will help you to really understand and play to your strengths, so that you can get that job you’ve always wanted, work for a dream company, and climb the ladder to reach your fullest potential. Sound good? Read on..

Social abilities are your social and communication skills, understanding, listening, empathy and so on.

Functional abilities are the skills you’ve acquired through the workplace and education.

Combining the two effectively make you incredibly attractive to your current, and prospective, employers. You will naturally have all of these, yet you may also be stronger in: communication, teamwork, self-confidence, organisation.

Professional Image

Your professional image is absolutely vital if you want to market yourself successfully in the workplace. And we know you know the drill, always be well presented, always be on time, make a good impression etc. but we can’t emphasise enough how important these pointers are. Did you know that humans judge one another on appearance in under 7 seconds? That just proves how much your personal appearance and attitude count in any given work situation. Give yourself the best start by doing all you can to be the best possible version of yourself. The following pointers are great in guiding you in what’re the most effective ways to stand out:

  • Be well informed in all aspects of your job, and your boss’s!
  • Be prepared
  • Build your reputation
  • Be well presented, well groomed and well dressed
  • Keep your emotions in check
  • Be friendly and open to others
  • Be confident
  • Be consistent

Visibility

Have you ever wondered why you get passed off when it comes to a promotion or being recognised for your work? The opportunities always go to the same person? Being visible is an absolute must if you want to progress and market yourself. Being vocal about your capabilities and achievements is super important, as no one else is going to shout about you, other than you! Believing in yourself and your work is all part of your personal branding, and employers want to see a vocal and confident employee who loves what they do and who doesn’t mind telling the world!

  • Get involved with company events, activities and training
  • Always look to build your network, both in, and out of, the workplace
  • Keep up a dialogue with your manager on how you can develop and grow
  • Do your bit for charity on behalf of your work
  • Always keep hold of positive feedback in case you need it for the future
  • Stay positive when it comes to leaving your job – you never know when you might need them again, and vice versa!

You have the skills and personality, it’s up to you to really harness your qualities and be confident in all you can achieve going forward. We believe in you, so go get ’em!