Make a #PAPromise for your future



Following their recent study which found that PAs are working long hours and taking on a range of tasks they haven’t had training for, Avery launched the #PAPromise initiative.

In response to the study’s findings, which revealed 68% PAs worked extra hours at least once a week, Avery invited PAs everywhere to make promises for their own well being and career development. These promises could be anything from making time for themselves to getting involved with CPD. There’s now a whole list of ideas online at

In return Avery had promised to continue championing the PA profession and raising awareness of the challenges faced by PAs. To help say thank you to hard working PAs, anyone who shared their promise via twitter using #PAPromise was automatically be entered to win thank you gifts from Avery’s Appreciation Box. The gifts on offer included treats such as chocolate, vouchers and pampering essentials.

The activity initially took place 19th – 25th October, when Avery randomly selected multiple winners from the PAs who tweeted their promises. Promises could also be shared on the Avery UK Facebook page or emailed to

Avery’s Marketing Director, Fiona Mills explained the inspiration behind the PA Promise initiative

“After speaking to several PAs and spending months on the #PAPsych research project, we couldn’t ignore the findings of our report.

With the study showing PAs work significantly more unpaid overtime than colleagues and frequently take on new responsibilities, all while remaining positive and enthusiastic – we wanted to recognise this. We’ve promised to keep on working to support PAs and champion the vital role they play in business but we wanted to do something extra to help inspire change.

Many of the PAs we spoke to acknowledged that as a result of dedicating themselves to supporting others, they often don’t have time to think about themselves or their own careers. We decided to introduce #PAPromise as a way of encouraging PAs to look after themselves. Whether it is something small like taking a lunch break away from the office or seeking training, we want to see PAs pledging to make their working lives better. Whilst we encouraged PAs to make their promises for a week in October initially, it is an ongoing activity that we will be repeating again in the future. We really hope PAs everywhere can get behind the initiative and support one another to keep their promises.”

The campaign is already proving popular with several PAs revealing their promises on camera, including PA of the Year 2013 Leeanne Graham. Speaking about the campaign, Leeanne Graham commented:

“I’m really excited about the Avery PA Promise campaign because I don’t think as PAs we spend enough time looking after ourselves.”

Leeanne then went on to make her promise to be kinder to herself and enjoy all the positives around her. You can see the promises made by several other PAs online at

PAs can still continue to take to Twitter to make a #PAPromise for themselves….

….And we at the Global PA Association will re tweet your tweet and you could have the opportunity to be featured on our blog or be offered the opportunity to contribute to our blog, so keep tweeting!

Find out more about the campaign and the PAs supporting it at

Keep an eye on the @UKAvery Twitter account for #PAPromise popping up in future.

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