Organising Workshops & Events

Studio shot of young woman working in office covered with adhesive notes
Studio shot of young woman working in office covered with adhesive notes

 Organising workshops & events isn’t easy, but that doesn’t mean it has to be hard either…

Everyday, EAs, PAs, and VAs like you get lumped with dozens of tasks on top of your ever-busy days. You’re all masters of organisation, timing, and efficiency but this is a catch-22, because the more you manage to efficiently pack into a day, the more jobs and tasks you get lumped with. It never ends!

The worst part is that sometimes these tasks include organising a workshop, event, or seminar for your company, which you know from your experience takes a lot more time and effort to put together than your boss realises… It’s rarely a matter of ‘just a couple of emails’ and ‘a quick invitation’, and much more likely to be countless hours setting up an event page, getting an invitation out, and trawling through email after email counting RSVPs on a spread sheet.

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But we don’t believe it should have to be like this, we don’t believe that the thought of organising a workshop or event should strike stress and fear into you. That’s why we built micepage, a strikingly simple event tool designed for people like you to help plan and organise your workshops, seminars, and events smarter, not harder.

micepage packs a lot of punch for a simple tool, automating invitations and RSVP tracking, giving you tools to setup task & event checklists, dedicated spaces for agendas and cloud storage, and allowing you to invite other colleagues to collaborate on the event; many hands make light work! It’s a much smarter way of planning your event, and it will work alongside whatever system you’re currently running. To learn more, you can reach us at, or log onto

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And before you say to yourself that you don’t have time to look at micepage, think back to your last event and the hours you spent pulling the information together, and the countless phone-calls you had with your boss about the RSVP numbers and what tasks were left to be done etc. micepage will help you, and it will make your life easier. Work smarter, not harder, jump onto today and see how easy MICE can be to organise.

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How to communicate effectively as a Personal Assistant


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If you can influence someone to do something, what would it be?

I knew someone whose mere presence lights up the room. She came across as self-assured and assertive; I was in awe. I admired the way she “worked the room” and wondered how she developed such confidence. Well, according to her, there is no exact science to it. Learning to accept and respect different communication styles result in better communication. How we apply these learnings impact our ability to persuade and influence. Here are some key tips:

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Three seconds…that’s all it takes for someone to form a judgement on you based on first impression. Understanding the way you communicate and how you come across helps towards creating a good first impression.

The three main styles of communication are:

Amy Apolonio Blog 7th March 2016_html_mbd224f81. Aggressive (I win/you lose) – you are forceful with no consideration of others. Your wants and needs matter more than others; you appear selfish and domineering.

Amy Apolonio Blog 7th March 2016_html_7c0fe4a52. Passive (You win/I lose – and I resent you) – you don’t express thoughts and feelings clearly, thus putting your needs last. You feel people walk all over you and you become resentful.

3. Assertive (I win/You win) – you stand up for your rights thus increasing the chances of getting what you want. You clearly express your thoughts, wants and needs & make reasonable requests of other people.

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Developing an awareness of communication styles and an ability to adapt to it helps remove barriers of communication.

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Cultivating a greater sense of respect for yourself and others paves the way for assertive communication. State your wants and needs in a clear and positive way, whilst taking into consideration those of other people.

Assertiveness tips and techniques:

  • Use I statements to begin a sentence – Example: “I feel this when you do that.”

  • Broken record technique – use calm repetition to reiterate your views

  • Be direct – get to the point/do not waffle; “Be brief. Be bright. Be gone.”

  • Ask questions – ask for clarification and time where needed

  • Workable compromise – choose your battles; consider compromising providing it doesn’t affect your self-respect


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The art of successful persuasion is creating a win-win situation that benefits both parties.

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Principles of Persuasion and Influence:

  • Amy Apolonio Blog 7th March 2016_html_m7c5d72e5Build Rapport – build rapport by establishing common ground with people

  • Body language – learn to read non-verbal signs; mirroring one’s body language, without being obvious, is one way of building rapport

  • Active listening – learn to listen with an intent to understand rather than reply

  • Be prepared – prepare a benefit statement; put forward the idea; discuss potential value; back up with evidence; diffuse any objections; summarise and reiterate benefits

  • Behaviour – hold eye contact; practice how you would like to sound and come across

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Developing your knowledge of communication styles and applying the principles of influencing & persuasion will go a long way towards communicating effectively as a Personal Assistant.

Find out your communication style by taking this quiz and learn about the four behavioural styles by viewing this video.

Tuesday 15th March at 8am: Invitation to Breakfast at Kensington Palace, London



Global PA Fellow, Platinum & Associate Members are invited to Breakfast at the Orangery, Tour of Kings & Queens Apartments at Kensington Palace and private view of Fashion Rules Exhibition. EAs and PAs who organise corporate events are also welcome.

Limited places. Reserve your place today, follow the link below.

Seminar : ‘The Psychology of Business Leaders and how to work with them effectively’

Seminar : ‘The Psychology of Business Leaders and how to work with them effectively’
  • Date: Thursday, 12 May 2016
  • Time: 9.30am
  • At: Office* Show 2016

This session will teach you understanding of the complex and dynamic personality of the Business Leader you work for.

Are you viewed as the amateur psychologist, the second unloved wife or husband plus being a mother figure? 

How can you as PAs develop strategies to deal with the multiple demands made of you?

Attend Rosemary Parr’s  seminar and she will give you the answers. Book now at Office 2016. 

‘Impact, Influence & Assertiveness’ PA Masterclass


‘Impact, Influence & Assertiveness’ PA Masterclass

  • Date: 18th February 2016
  • Time: 9:30am – 4:45pm
  • Venue: De Vere Venues, West One or Holborn, London.

Cost of the Session: £395 with extra discounts available for public sector, not for profit and personal payment.

Places are limited so REGISTER TODAY!

Contact us at : / +44 (0)800 043 0258

N.B. This Masterclass is one of our Global PA Advanced Certificate Programmes.  Complete all 3 within one year and undertake coursework and you will receive the Global PA Advanced Certificate.  This programme is accredited by The CPD Standards Office and endorsed by Birkbeck, University of London for PA students studying there.