How To Market Yourself

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HOW TO MARKET YOURSELF

We’ve all been there: “How do I get that promotion?” and “How do I make myself stand out from the crowd?” These time-honoured questions are key to your career progression, yet most of us don’t know how to maximise our potential and make ourselves visible in all the right ways. That’s where understanding how to market yourself really comes into play, especially in this digital and throwaway culture, you have to really know how to make the best of all your attributes and capabilities in order to be seen for all the right reasons.

You possess a wealth of functional and social abilities, and tuning into what these are will help you to really understand and play to your strengths, so that you can get that job you’ve always wanted, work for a dream company, and climb the ladder to reach your fullest potential. Sound good? Read on..

Social abilities are your social and communication skills, understanding, listening, empathy and so on.

Functional abilities are the skills you’ve acquired through the workplace and education.

Combining the two effectively make you incredibly attractive to your current, and prospective, employers. You will naturally have all of these, yet you may also be stronger in: communication, teamwork, self-confidence, organisation.

Professional Image

Your professional image is absolutely vital if you want to market yourself successfully in the workplace. And we know you know the drill, always be well presented, always be on time, make a good impression etc. but we can’t emphasise enough how important these pointers are. Did you know that humans judge one another on appearance in under 7 seconds? That just proves how much your personal appearance and attitude count in any given work situation. Give yourself the best start by doing all you can to be the best possible version of yourself. The following pointers are great in guiding you in what’re the most effective ways to stand out:

  • Be well informed in all aspects of your job, and your boss’s!
  • Be prepared
  • Build your reputation
  • Be well presented, well groomed and well dressed
  • Keep your emotions in check
  • Be friendly and open to others
  • Be confident
  • Be consistent

Visibility

Have you ever wondered why you get passed off when it comes to a promotion or being recognised for your work? The opportunities always go to the same person? Being visible is an absolute must if you want to progress and market yourself. Being vocal about your capabilities and achievements is super important, as no one else is going to shout about you, other than you! Believing in yourself and your work is all part of your personal branding, and employers want to see a vocal and confident employee who loves what they do and who doesn’t mind telling the world!

  • Get involved with company events, activities and training
  • Always look to build your network, both in, and out of, the workplace
  • Keep up a dialogue with your manager on how you can develop and grow
  • Do your bit for charity on behalf of your work
  • Always keep hold of positive feedback in case you need it for the future
  • Stay positive when it comes to leaving your job – you never know when you might need them again, and vice versa!

You have the skills and personality, it’s up to you to really harness your qualities and be confident in all you can achieve going forward. We believe in you, so go get ’em!

How to build your personal brand in 6 steps

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Personal branding has become more important than ever when trying to stand out in the workplace and on social media. We’ve narrowed down our research into 6 easy steps to remember when trying to build your own brand and identify who you are, and what you have to offer.

The benefits you’ll gain from defining your personal brand are huge, just look at the list below:

  • it will increase your confidence and self-awareness, not to mention your credibility
  • your visibility will increase and make you stand out to employers and colleagues
  • your reputation will be enhanced
  • your goals will be clarified more clearly helping you to grow
  • your career prospects will flourish

By analysing the data and breaking it down, we want to make it possible for everyone out there to recognise how beneficial and worthwhile it is to develop your presence online, and we really hope you gain a lot from it.

So first thing’s first, here are the steps from 1 to 6:

  1. Understand yourself

This couldn’t be more important and it’s made possible by asking yourself some simple questions:

  • how would others describe you?
  • what are your strengths?
  • what are your skills and abilities?
  • what are your passions?
  • what’s your leadership style / work style / thinking style (refer back to our blog on the emotional intelligence leadership styles for help with this one)
  • what accomplishment are you most proud of?

2. Find your niche 

What do you want from work and life? And what’s unique about you?

  • How do you want people to identify you?
  • What do you want to be recognised for?
  • Have you added value? In what way?
  • What can you do that no one else can? (aside from run multiple diaries and the world at the same time! 😉

3. Improve your prospects

By promoting yourself and your achievements on your CV and social media you’re giving yourself the best possible chance to engage with employers during the hiring process. This could be anything from qualifications, training, and memberships, to voluntary work: and the great news is, it all counts!

4. Who’s your audience?

  • future employers
  • work colleagues
  • social media specialists
  • online communities

5. Build your presence online

Step 1. Google yourself to see what comes up when you type your name, this will give you a great start and allow you to see where your name sits in the online sphere

Step 2. Update your social media presence and pay particular attention to Linked In and Instagram. Both offer varying opportunities to develop your brand, with one focusing on your professional abilities, and the other showing your emotional intelligence and personality; both factors make you a fully rounded and saleable person

Step 3. Communicate with other people in your industry, and get involved in online communities and forums. This can then translate into real life when you attend events with others in your online sphere, and that’s where the networking really comes into play!

6. Walk your Talk

Always reflect your brand by the way you present yourself at any event or in the workplace. Keep developing your skills in communication, emotional intelligence and always stay true to who you are. And remember to enjoy the learning, it’s fun after all!  🙂

Emotional Intelligence: the six leadership styles

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Did you know that there are six leadership styles which exist in the workplace? These leadership styles come under the emotional intelligence umbrella and help you to understand yourself, your colleagues, and your managers:

  1. Authoritative: self-confidence, empathy, catalysing change
  2. Affiliative: empathy, building relationships, communication
  3. Democratic: collaboration, team leadership, communication
  4. Pace-setting: conscientious, drive to achieve, initiative
  5. Coercive: drive to achieve, initiative, self-control
  6. Coaching: empathy, developing others, self-awareness

Can you recognise your boss in the above styles? Can you recognise yourself? Your role at work will always include leadership and it’s really great to be able to recognise your strengths and weaknesses and understand how you might adapt your approach according to various different situations.

It’s important to note that not all of the leadership styles are positive – in particular, the coercive style and the pace-setting style, have the opposite effect. The most strongly positive is the authoritative style, due to leaders encouraging their team to move towards their shared vision.

Understanding the styles help you to develop and grow as a leader, a colleague, and in your relationship with your boss. Can you recognise yourself and your boss the styles below?

1. The Coercive Leader

Branded the least effective of the styles, coercive leaders are demanding, inflexible and alienating. Not one to aspire to, recognising this style in your boss or colleague may help you to manage your relationship with, and actions towards them.

2. The Authoritative Leader

Flexible, open leaders, with an ability to encourage and motivate their team. Successful leaders, they will champion their team with courage and belief in their skills, to drive them to the same vision they have, all the while making each individual feel appreciated and given a level of autonomy.

3. The Affiliative Leader

Leaders who look after their team and put them before the work that must be done. Empathetic, trustworthy, and allow the individual freedom to experiment. A great all-round approach and really brings a team together.

4. The Democratic Leader

Understanding of their team’s ideas and input in order to help make their decisions, therefore creating a feeling of teamwork and morale.

5. The Pace-Setting Leader

The leader who sets a pace and expects all employees to follow and match up to. This can be a demanding and demeaning style of leadership if not all team members are of the same skill. One of the less effective ways to motivate individuals who need support and guidance.

6. The Coaching Leader

The least used of the all styles, but perhaps the most effective as this style has a huge impact on an individual’s motivation and self belief, and makes them feel listened to and respected. It works best when the team want to be coached and welcome support from their leader.

We really hope you have found reading about these styles of leadership useful, and hope you recognise yourselves in some of them. All attributes and styles can be learned, as with all emotional intelligence, and we would love to see you at one of our coaching days coming up in April where you can learn about emotional intelligence and more.

If you’re interested in learning more, our Executive PA Manager Masterclass explores Emotional Intelligence and Leadership. We are running a session on 19th April. If you’d like to book, simply email Amanda at enquiries@globalpa-association.com or visit our website for more information on the programme: Global PA Association PA Manager Masterclass

Who moved my stationery?

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downloadStationery stealing and desktop disappearances a problem for over 60% of UK offices

Whether it’s belongings going walkabout at work or more serious cases of theft, missing items can cause chaos and frustration. It’s a common feeling, with over 60% of UK workers saying they’ve had things disappear from desks whilst at work, ranging from stationery stealing to phone chargers, paperwork, calculators and even gadgets going missing.

A study of 1000 UK workers was commissioned by Avery for Hands Off Week back in September and found that light-fingered colleagues aren’t the only reason for missing items. Lost property is a huge issue too, with almost half of Brits admitting to losing or leaving behind something important and never getting it back.

Avery’s Fiona Mills commented:

“Realising something important has been left behind or gone missing, especially at work, is frustrating at best and in the worst cases can actually affect a company’s ability to work effectively. In fact, 14% of the businesses we spoke to said important equipment or tools of the trade go missing several times a year. Yet there are some very simple steps businesses can take to help deter theft and improve the chances of lost property being returned. Labelling company property or displaying effective signage could help make all the difference.

Hands Off Week was introduced by Avery to raise awareness of these issues, through looking at both the light-hearted and the more serious side to lost property and missing possessions.”

There certainly is a serious side to things going missing; the Hands Off Week research revealed the average annual cost to businesses of theft and things going missing can be in the thousands. Worryingly, in the last year a quarter of UK businesses reported gadgets including laptops, mobile phones and tablets going missing or being stolen too. Proper labelling of possessions may be one solution with over half of respondents feeling that this can act as a deterrent when it comes to theft.

Some of the stranger items reported missing or stolen from UK workplaces included a shed, an office chair, toilet roll, a chainsaw, a stress ball and hairnets. Almost a third of people had also experienced food theft in the workplace, with items being taken from the fridge, their desks, lunch boxes or the company kitchen.

When it came to finding out who was behind office pilfering, of the businesses who had investigated the matter, middle ranking employees were the most likely culprits in almost a quarter of cases. This was followed by bosses who were found to be responsible in 17% of cases.

Have you ever had things go awol from your desk? Feel free to leave your comments below. 

Christmas Tea at the Scoff & Banter – You’re Invited

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S&B Tea Rooms Afternoon Tea_650x370px S&B Tea Rooms High Tea_650x370px

Fellow Platinum and Associate members of the Global PA Association! Come join us for a sumptuous Christmas Afternoon Tea at the Scoff & Banter Tea Rooms at the Radisson Blu Edwardian, Berkshire this December.

The event will take place on 3rd December from 6 pm onwards. 

If you haven’t finished (or even started) your Christmas shopping this is the perfect opportunity to take to the shops after tea because of the hotel’s proximity to Oxford Street.

Places are limited so please RSVP as soon as possible.

We look forward to seeing you there!

RSVP: natalie@globalpa-association.com

 About the Scoff & Banter Tea Rooms:BRK_REST_SCOFF_02_W (650x370)

Scoff & Banter celebrates classic British ingredients, in classic British flavour combinations, cooked with classic British finesse.

All served with generous helpings of British individuality; and the occasional hint of time-honoured British eccentricity. Close to the exclusive shops of Oxford Street and Bond Street, Scoff & Banter Tea Rooms sits as a soothing sanctuary within the Radisson Blu Edwardian, Berkshire. Escape inside for an exquisite afternoon tea; stroll outside for the finest and most fashionable shopping London has to offer.

Complimentary bottle of Prosecco – For a limited time only, receive a free bottle of Prosecco for every 2 people dining from the full tea menu. Book online now or call 020 7514 3456.

Images courtesy of Scoff & Banter