How To Market Yourself



We’ve all been there: “How do I get that promotion?” and “How do I make myself stand out from the crowd?” These time-honoured questions are key to your career progression, yet most of us don’t know how to maximise our potential and make ourselves visible in all the right ways. That’s where understanding how to market yourself really comes into play, especially in this digital and throwaway culture, you have to really know how to make the best of all your attributes and capabilities in order to be seen for all the right reasons.

You possess a wealth of functional and social abilities, and tuning into what these are will help you to really understand and play to your strengths, so that you can get that job you’ve always wanted, work for a dream company, and climb the ladder to reach your fullest potential. Sound good? Read on..

Social abilities are your social and communication skills, understanding, listening, empathy and so on.

Functional abilities are the skills you’ve acquired through the workplace and education.

Combining the two effectively make you incredibly attractive to your current, and prospective, employers. You will naturally have all of these, yet you may also be stronger in: communication, teamwork, self-confidence, organisation.

Professional Image

Your professional image is absolutely vital if you want to market yourself successfully in the workplace. And we know you know the drill, always be well presented, always be on time, make a good impression etc. but we can’t emphasise enough how important these pointers are. Did you know that humans judge one another on appearance in under 7 seconds? That just proves how much your personal appearance and attitude count in any given work situation. Give yourself the best start by doing all you can to be the best possible version of yourself. The following pointers are great in guiding you in what’re the most effective ways to stand out:

  • Be well informed in all aspects of your job, and your boss’s!
  • Be prepared
  • Build your reputation
  • Be well presented, well groomed and well dressed
  • Keep your emotions in check
  • Be friendly and open to others
  • Be confident
  • Be consistent


Have you ever wondered why you get passed off when it comes to a promotion or being recognised for your work? The opportunities always go to the same person? Being visible is an absolute must if you want to progress and market yourself. Being vocal about your capabilities and achievements is super important, as no one else is going to shout about you, other than you! Believing in yourself and your work is all part of your personal branding, and employers want to see a vocal and confident employee who loves what they do and who doesn’t mind telling the world!

  • Get involved with company events, activities and training
  • Always look to build your network, both in, and out of, the workplace
  • Keep up a dialogue with your manager on how you can develop and grow
  • Do your bit for charity on behalf of your work
  • Always keep hold of positive feedback in case you need it for the future
  • Stay positive when it comes to leaving your job – you never know when you might need them again, and vice versa!

You have the skills and personality, it’s up to you to really harness your qualities and be confident in all you can achieve going forward. We believe in you, so go get ’em!

How to build your personal brand in 6 steps


Personal branding has become more important than ever when trying to stand out in the workplace and on social media. We’ve narrowed down our research into 6 easy steps to remember when trying to build your own brand and identify who you are, and what you have to offer.

The benefits you’ll gain from defining your personal brand are huge, just look at the list below:

  • it will increase your confidence and self-awareness, not to mention your credibility
  • your visibility will increase and make you stand out to employers and colleagues
  • your reputation will be enhanced
  • your goals will be clarified more clearly helping you to grow
  • your career prospects will flourish

By analysing the data and breaking it down, we want to make it possible for everyone out there to recognise how beneficial and worthwhile it is to develop your presence online, and we really hope you gain a lot from it.

So first thing’s first, here are the steps from 1 to 6:

  1. Understand yourself

This couldn’t be more important and it’s made possible by asking yourself some simple questions:

  • how would others describe you?
  • what are your strengths?
  • what are your skills and abilities?
  • what are your passions?
  • what’s your leadership style / work style / thinking style (refer back to our blog on the emotional intelligence leadership styles for help with this one)
  • what accomplishment are you most proud of?

2. Find your niche 

What do you want from work and life? And what’s unique about you?

  • How do you want people to identify you?
  • What do you want to be recognised for?
  • Have you added value? In what way?
  • What can you do that no one else can? (aside from run multiple diaries and the world at the same time! 😉

3. Improve your prospects

By promoting yourself and your achievements on your CV and social media you’re giving yourself the best possible chance to engage with employers during the hiring process. This could be anything from qualifications, training, and memberships, to voluntary work: and the great news is, it all counts!

4. Who’s your audience?

  • future employers
  • work colleagues
  • social media specialists
  • online communities

5. Build your presence online

Step 1. Google yourself to see what comes up when you type your name, this will give you a great start and allow you to see where your name sits in the online sphere

Step 2. Update your social media presence and pay particular attention to Linked In and Instagram. Both offer varying opportunities to develop your brand, with one focusing on your professional abilities, and the other showing your emotional intelligence and personality; both factors make you a fully rounded and saleable person

Step 3. Communicate with other people in your industry, and get involved in online communities and forums. This can then translate into real life when you attend events with others in your online sphere, and that’s where the networking really comes into play!

6. Walk your Talk

Always reflect your brand by the way you present yourself at any event or in the workplace. Keep developing your skills in communication, emotional intelligence and always stay true to who you are. And remember to enjoy the learning, it’s fun after all!  🙂

Emotional Intelligence: the six leadership styles


Did you know that there are six leadership styles which exist in the workplace? These leadership styles come under the emotional intelligence umbrella and help you to understand yourself, your colleagues, and your managers:

  1. Authoritative: self-confidence, empathy, catalysing change
  2. Affiliative: empathy, building relationships, communication
  3. Democratic: collaboration, team leadership, communication
  4. Pace-setting: conscientious, drive to achieve, initiative
  5. Coercive: drive to achieve, initiative, self-control
  6. Coaching: empathy, developing others, self-awareness

Can you recognise your boss in the above styles? Can you recognise yourself? Your role at work will always include leadership and it’s really great to be able to recognise your strengths and weaknesses and understand how you might adapt your approach according to various different situations.

It’s important to note that not all of the leadership styles are positive – in particular, the coercive style and the pace-setting style, have the opposite effect. The most strongly positive is the authoritative style, due to leaders encouraging their team to move towards their shared vision.

Understanding the styles help you to develop and grow as a leader, a colleague, and in your relationship with your boss. Can you recognise yourself and your boss the styles below?

1. The Coercive Leader

Branded the least effective of the styles, coercive leaders are demanding, inflexible and alienating. Not one to aspire to, recognising this style in your boss or colleague may help you to manage your relationship with, and actions towards them.

2. The Authoritative Leader

Flexible, open leaders, with an ability to encourage and motivate their team. Successful leaders, they will champion their team with courage and belief in their skills, to drive them to the same vision they have, all the while making each individual feel appreciated and given a level of autonomy.

3. The Affiliative Leader

Leaders who look after their team and put them before the work that must be done. Empathetic, trustworthy, and allow the individual freedom to experiment. A great all-round approach and really brings a team together.

4. The Democratic Leader

Understanding of their team’s ideas and input in order to help make their decisions, therefore creating a feeling of teamwork and morale.

5. The Pace-Setting Leader

The leader who sets a pace and expects all employees to follow and match up to. This can be a demanding and demeaning style of leadership if not all team members are of the same skill. One of the less effective ways to motivate individuals who need support and guidance.

6. The Coaching Leader

The least used of the all styles, but perhaps the most effective as this style has a huge impact on an individual’s motivation and self belief, and makes them feel listened to and respected. It works best when the team want to be coached and welcome support from their leader.

We really hope you have found reading about these styles of leadership useful, and hope you recognise yourselves in some of them. All attributes and styles can be learned, as with all emotional intelligence, and we would love to see you at one of our coaching days coming up in April where you can learn about emotional intelligence and more.

If you’re interested in learning more, our Executive PA Manager Masterclass explores Emotional Intelligence and Leadership. We are running a session on 19th April. If you’d like to book, simply email Amanda at or visit our website for more information on the programme: Global PA Association PA Manager Masterclass

#MondayMotivation @rebekaadamson


What motivated you to become a PA ? 

“I became a PA because I wanted a career in administration.  Instead, it’s become my vocation”

My #MondayMotivation is:

Having a positive impact on an organization, as well as inspiring other administrators, motivates me to be a good PA.  #mondaymotivation

Benefiting an organization is great, but inspiring administrators is my biggest motivation.  #mondaymotivation

Photo2Rebeka Adamson, PA to Operations Director, Enable New Zealand

(DipBusAdmin; AAPNZ Cert., Associate; 2015 Administrative Professional Award Winner)

Rebeka is the Personal Assistant to the Operations Director at Enable New Zealand, and is passionate about administration as a career path.  She is a member of the Association of Administrative Professionals New Zealand Inc (AAPNZ), and currently serves on the Manawatu Group Management Team.  Having won the prestigious 2015 AAPNZ Administrative Professional Award, Rebeka is now taking on the role of being New Zealand’s ambassador for the profession.


Recognising your Value


By Shireen Dallas Portrait Photograph-1

Shireen is a highly qualified and experienced legal secretary, who has a diverse expertise in the legal field for more than 15 years. Shireen currently works with 3 partners in a law firm in Dublin.

“Your value doesn’t decrease by someone’s inability to see your worth.” ~Unknown

 Others will treat you as you expect to be treated!

During my twenty-year career I have had the opportunity to work in two differentcountries one in Europe and the other in Africa,in different kinds of company’s and varying administrative roles. This has meant that I have had to adapt and grow as a person.

When I started out in my administrative career I was so eager to please and to prove my worth,but sadly, I had no sense of my own talents or the value I brought with me to work everyday.  Here I was putting all my energy in trying to make it work and being liked, that many times I abandoned or pushed aside my own needs. The result was, that I was seldom taken seriously or even noticed, you see I didn’t respect myself enough to realise I deserved to be treated better.

It is natural for us to want to feel valued and respected and for our ability/talents to be valued and matter.For me this meant that I had to start visualising what I wanted and believing that I could achieve this.

I have always supported my husband and his drive to excel in his career and this has meant that I have moved around a lot and worked at a number of different companies.  I never really built up enough confidence in myself or valued what I had accomplished.  Therefore, when I applied for a position as a legal secretary in one of the top law firms, I was first unsure if I would even get an interview let alone be successful. So with my husband’s assistance I started working on defining and showing the success’sin my career.  It was a small step, and the start of recognising my value and what I had accomplished,as well as being a foundationto build on going forward.   This meant that at the interview I was more confident in who I was and what I could add and bring to the team.  Over time my sense of self worth has moved from just believing I was valuable to portraying it.   Who I am as a personis my brand and I have worked hard for it, why should I give someone the power to make me feel less valuable?  By the way I did get the job….

So in learning to recognise my value here are a few things that I have worked through:

  • Defining my professional values;
  • Defining what I bring to thecompany and team;
  • Realising what makes me feel respected or valued in the workplace. Sometimes you need to realise what doesn’t make you feel valued to find out what does; and
  • Discovering my core values that define me as a person.

I have learnt that in respecting myselfand mychosen professionothers will respect me and myprofession.Believe in yourself, respectyourself as a valuable employee and believe that your input is important.

If you feel under valued or not respected recognise that you have the power to change how you feel.  It might be that you may need to realise that your beliefs and perceptions are causing you to feel this way and make a conscious decision to refocus your thinking and remember what you bring to the team and that you are valuable.  As Eleanor Roosevelt said, “No one can make you feel inferior without your consent”

Self-doubt is complicated, you have to solve it for yourself—no one can do it for you. So take control, get out of your own way and believe that you deserve to be valued and respected for what you bring to the team.

I can’t make people value me

All I can do is show them who I am

What I feel

And what I believe in

It’s up to them to realize my worth