How To Market Yourself

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HOW TO MARKET YOURSELF

We’ve all been there: “How do I get that promotion?” and “How do I make myself stand out from the crowd?” These time-honoured questions are key to your career progression, yet most of us don’t know how to maximise our potential and make ourselves visible in all the right ways. That’s where understanding how to market yourself really comes into play, especially in this digital and throwaway culture, you have to really know how to make the best of all your attributes and capabilities in order to be seen for all the right reasons.

You possess a wealth of functional and social abilities, and tuning into what these are will help you to really understand and play to your strengths, so that you can get that job you’ve always wanted, work for a dream company, and climb the ladder to reach your fullest potential. Sound good? Read on..

Social abilities are your social and communication skills, understanding, listening, empathy and so on.

Functional abilities are the skills you’ve acquired through the workplace and education.

Combining the two effectively make you incredibly attractive to your current, and prospective, employers. You will naturally have all of these, yet you may also be stronger in: communication, teamwork, self-confidence, organisation.

Professional Image

Your professional image is absolutely vital if you want to market yourself successfully in the workplace. And we know you know the drill, always be well presented, always be on time, make a good impression etc. but we can’t emphasise enough how important these pointers are. Did you know that humans judge one another on appearance in under 7 seconds? That just proves how much your personal appearance and attitude count in any given work situation. Give yourself the best start by doing all you can to be the best possible version of yourself. The following pointers are great in guiding you in what’re the most effective ways to stand out:

  • Be well informed in all aspects of your job, and your boss’s!
  • Be prepared
  • Build your reputation
  • Be well presented, well groomed and well dressed
  • Keep your emotions in check
  • Be friendly and open to others
  • Be confident
  • Be consistent

Visibility

Have you ever wondered why you get passed off when it comes to a promotion or being recognised for your work? The opportunities always go to the same person? Being visible is an absolute must if you want to progress and market yourself. Being vocal about your capabilities and achievements is super important, as no one else is going to shout about you, other than you! Believing in yourself and your work is all part of your personal branding, and employers want to see a vocal and confident employee who loves what they do and who doesn’t mind telling the world!

  • Get involved with company events, activities and training
  • Always look to build your network, both in, and out of, the workplace
  • Keep up a dialogue with your manager on how you can develop and grow
  • Do your bit for charity on behalf of your work
  • Always keep hold of positive feedback in case you need it for the future
  • Stay positive when it comes to leaving your job – you never know when you might need them again, and vice versa!

You have the skills and personality, it’s up to you to really harness your qualities and be confident in all you can achieve going forward. We believe in you, so go get ’em!

How to build your personal brand in 6 steps

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Personal branding has become more important than ever when trying to stand out in the workplace and on social media. We’ve narrowed down our research into 6 easy steps to remember when trying to build your own brand and identify who you are, and what you have to offer.

The benefits you’ll gain from defining your personal brand are huge, just look at the list below:

  • it will increase your confidence and self-awareness, not to mention your credibility
  • your visibility will increase and make you stand out to employers and colleagues
  • your reputation will be enhanced
  • your goals will be clarified more clearly helping you to grow
  • your career prospects will flourish

By analysing the data and breaking it down, we want to make it possible for everyone out there to recognise how beneficial and worthwhile it is to develop your presence online, and we really hope you gain a lot from it.

So first thing’s first, here are the steps from 1 to 6:

  1. Understand yourself

This couldn’t be more important and it’s made possible by asking yourself some simple questions:

  • how would others describe you?
  • what are your strengths?
  • what are your skills and abilities?
  • what are your passions?
  • what’s your leadership style / work style / thinking style (refer back to our blog on the emotional intelligence leadership styles for help with this one)
  • what accomplishment are you most proud of?

2. Find your niche 

What do you want from work and life? And what’s unique about you?

  • How do you want people to identify you?
  • What do you want to be recognised for?
  • Have you added value? In what way?
  • What can you do that no one else can? (aside from run multiple diaries and the world at the same time! 😉

3. Improve your prospects

By promoting yourself and your achievements on your CV and social media you’re giving yourself the best possible chance to engage with employers during the hiring process. This could be anything from qualifications, training, and memberships, to voluntary work: and the great news is, it all counts!

4. Who’s your audience?

  • future employers
  • work colleagues
  • social media specialists
  • online communities

5. Build your presence online

Step 1. Google yourself to see what comes up when you type your name, this will give you a great start and allow you to see where your name sits in the online sphere

Step 2. Update your social media presence and pay particular attention to Linked In and Instagram. Both offer varying opportunities to develop your brand, with one focusing on your professional abilities, and the other showing your emotional intelligence and personality; both factors make you a fully rounded and saleable person

Step 3. Communicate with other people in your industry, and get involved in online communities and forums. This can then translate into real life when you attend events with others in your online sphere, and that’s where the networking really comes into play!

6. Walk your Talk

Always reflect your brand by the way you present yourself at any event or in the workplace. Keep developing your skills in communication, emotional intelligence and always stay true to who you are. And remember to enjoy the learning, it’s fun after all!  🙂

Emotional Intelligence: the six leadership styles

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Did you know that there are six leadership styles which exist in the workplace? These leadership styles come under the emotional intelligence umbrella and help you to understand yourself, your colleagues, and your managers:

  1. Authoritative: self-confidence, empathy, catalysing change
  2. Affiliative: empathy, building relationships, communication
  3. Democratic: collaboration, team leadership, communication
  4. Pace-setting: conscientious, drive to achieve, initiative
  5. Coercive: drive to achieve, initiative, self-control
  6. Coaching: empathy, developing others, self-awareness

Can you recognise your boss in the above styles? Can you recognise yourself? Your role at work will always include leadership and it’s really great to be able to recognise your strengths and weaknesses and understand how you might adapt your approach according to various different situations.

It’s important to note that not all of the leadership styles are positive – in particular, the coercive style and the pace-setting style, have the opposite effect. The most strongly positive is the authoritative style, due to leaders encouraging their team to move towards their shared vision.

Understanding the styles help you to develop and grow as a leader, a colleague, and in your relationship with your boss. Can you recognise yourself and your boss the styles below?

1. The Coercive Leader

Branded the least effective of the styles, coercive leaders are demanding, inflexible and alienating. Not one to aspire to, recognising this style in your boss or colleague may help you to manage your relationship with, and actions towards them.

2. The Authoritative Leader

Flexible, open leaders, with an ability to encourage and motivate their team. Successful leaders, they will champion their team with courage and belief in their skills, to drive them to the same vision they have, all the while making each individual feel appreciated and given a level of autonomy.

3. The Affiliative Leader

Leaders who look after their team and put them before the work that must be done. Empathetic, trustworthy, and allow the individual freedom to experiment. A great all-round approach and really brings a team together.

4. The Democratic Leader

Understanding of their team’s ideas and input in order to help make their decisions, therefore creating a feeling of teamwork and morale.

5. The Pace-Setting Leader

The leader who sets a pace and expects all employees to follow and match up to. This can be a demanding and demeaning style of leadership if not all team members are of the same skill. One of the less effective ways to motivate individuals who need support and guidance.

6. The Coaching Leader

The least used of the all styles, but perhaps the most effective as this style has a huge impact on an individual’s motivation and self belief, and makes them feel listened to and respected. It works best when the team want to be coached and welcome support from their leader.

We really hope you have found reading about these styles of leadership useful, and hope you recognise yourselves in some of them. All attributes and styles can be learned, as with all emotional intelligence, and we would love to see you at one of our coaching days coming up in April where you can learn about emotional intelligence and more.

If you’re interested in learning more, our Executive PA Manager Masterclass explores Emotional Intelligence and Leadership. We are running a session on 19th April. If you’d like to book, simply email Amanda at enquiries@globalpa-association.com or visit our website for more information on the programme: Global PA Association PA Manager Masterclass

Adding Value as a PA/EA

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By Amy Marsden

Amy is a PA with over 8 years’ experience and is currently PA to Hank Uberoi, CEO of Earthport, an international cross border payments company with its headquarters in London. Prior to that she was assistant to Seth Berman, London head of US based digital forensics firm Stroz Friedberg, and cross-bench peer Lord Nicholas Stern of Brentford. 

How PA’s and EA’s can directly contribute to the success of their employer

Employers today are becoming increasingly demanding of their employees, and assistants are no exception. We are expected to arrive ready to hit the ground running, armed with both the experience and knowledge required to carry out any task assigned to us, capable of taking on a high workload and battling intense office hours. Yet, our role is commonly perceived as a “luxury” by budget conscious HR departments with PA’s/EA’s being reserved for those at the top of a company’s hierarchy. There is no better justification for your position within a company than your ability to “add value” to the business you work for and contribute to the success of your employer.

Adding value for an assistant can be defined as the contribution you make outside of your  job description, the action you take which will directly affect the progress of a business and help it move forward, and the additional work you undertake to support the achievement of the “bigger picture”. Here are three simple suggestions of how you can work towards adding value:

  1. Support business development– the route to revenue

A little research can go a long way; get to know your sector and be quick to spot important press items such as the news of mergers, important hires, announcements, and upcoming conference dates etc. Set up Google alerts for key industry words and the name of your company. Read newspapers, industry publications, online articles, and circulate any interesting developments within your team or share with your boss – they may be able to grab an opportunity to sell, present their services, or gain a business contact based on the information you have provided.

Attend PA/EA events; the new friend you make over drinks may be the PA to the Head of that new start-up your boss has been keen to meet with. Leverage your network of contacts, and develop a social media presence to expand it.

Challenge yourself to learn more; are you aware of who your competitors are? Do you understand the different functions/departments within your company? Do you know what your service/product is? Did your boss follow up with the CEO he met at that conference last week? Can you do a little research on them before he/she does?

  1. Review existing processes and procedures – streamline for success

“Tidying up” or essential maintenance can improve our work efficiency and how well we serve our customers/clients/staff. Take a little time to assess what works well in your business and what doesn’t ; perhaps take the initiative to introduce or implement change in one of these areas? This could be something as small as creating a new PowerPoint template, drawing up an event’s check list or making a Gantt chart for the team project you are working on to keep deadlines in check. It could also be a larger action such as meeting with a new travel provider, arranging a new conference room booking system or creating a user guide for new starters.

Saving time and money are at top priorities for businesses in 2015. Although you may not have access to an overview of spending or be a budget holder,you could propose a new supplier for something simple like business cards or stationery, researching discount codes and promotions. If you do have access to figures, analyse average spends on travel, hotel bookings and catering; are there cheaper, faster or more innovative alternatives that can cater to your business?

  1. Get involved in other areas – go the extra mile

Are you an expert at PowerPoint, Photoshop, or Salesforce? Could you spare some of your down time to utilise those skills and support the marketing team in an area where they are under staffed? Would you like to use that degree in Media & Publishing you gained at University? Could you share your knowledge and offer to train a colleague to use a program or tool you are familiar with? Businesses often spend time and money hiring or training staff to cater to evolving business needs. If you are able to take the chance to break routine and blur the lines of your job description for the success of the wider business, do so.

You may be particularly passionate about the environment, or the “go to” person for social events, always the first to know about that amazing new restaurant that just opened in the city. Why not develop yourself within office hours by doing something you enjoy? Take the lead on a new project such as recycling; reducing waste, saving money and motivating others to amend their habits. Arrange regular team drinks, “lunch & learns”, or put yourself forward to help organise the next summer party. This will help motivate your colleagues and cultivate team spirit which directly affects morale and helps foster a collaborative culture.